Most startup founders fail because they work extremely hard...
on the wrong problem.
Finding the right problem is difficult. Rare. Special.
When it happens, it feels like finding the right partner.
Like a jigsaw falling into place.
Like it's something that fits who you are and where you are in your journey so well, that you won't mind staring into the abyss and eating glass for a few years.
The perfect problem lives at the intersection of three circles:
You can build a hobby or a career around something that lives in only some of these circles. But if you want to build a successful startup - your perfect problem has to be right in the middle.
And be careful not to fool yourself. Because if you are really hungry for a startup, fooling yourself is the easiest thing in the world:
"Oh I am very passionate about this subject. I even took an extra class on it 7 years ago in college..."
"All my friends told me it's a real problem and a great idea. Surely they would pay for it..."
Well, a startup is a business.
And for a business, reality must take precedent over public relations, for profits (unlike some investors) cannot be fooled.
So you have a choice.
You can keep pretending that you already know your perfect problem. You can keep half-heartedly building things that even you aren't excited about. You can keep burning yourself out, making things nobody wants to pay for.
Or you can get patient and invest proper time and money in finding the problem that will really be perfect for you.
The good news is the investment just got cheaper. It used to take weeks or months of soul-searching, research, validation and agonising doubt.
Now it costs $14 a month.
For the price of two frappucinos, an army of specialised robots will make it their mission to help you find your perfect problem.
First, we will interview you to get to know who you are, your story, your skills, your superpowers, your weak spots, your style. From this our robots (with a little bit of human help) will create your FounderDNA - a representation as unique as you are.
And then the hunt will begin. A swarm of AI agents will start roaming the web - researching, compiling, analyzing, validating, quantifying, ranking... tirelessly, 24/7, until they find a match. The perfect problem that fits you like a glove. A puzzle that only you can complete.
Another set of agents will then put it all together into a little slide deck - with a clear problem statement, the supporting research, TAM estimate, the list of competitors or other solutions that people currently use to address the problem.
And that crucial last slide. Why you. Why now.
You will get such a slide deck once a week. Every week - a new problem that fits you, and only you. It probably won't be perfect the first time around. You will get a chance to give feedback, to help your army of robots learn and adapt.
Then, one of these weeks - you will open your inbox, look at the deck... and the jigsaw will suddenly fall into place.
You will cancel your ProblemHunt subscription.
And your real startup journey will begin.